Post-session Templates also are known as Notifications and can be sent anytime even after 24 hours of the user's last message. These templates have to be approved by WhatsApp before usage and thus need to follow WhatsApp Regulations.
You can create and access your post-session templates in Nurture tab
Characteristics of Post-session Templates
|Nature||Any message which is sent after 24 hrs from the user's message.|
|Initiate Conversation||Only messages of transactional nature are allowed. Also, only the message templates which are pre-approved by the WhatsApp team can be sent.|
|Initiate Conversation||You can initiate a conversation with a new user but only after getting his consent|
|Content Types||You can send rich-text (bold, italics, strike, monospace) messages.|
|Personalization||Possible using dynamic parameters|
|Limit||There is a limit on total messages you can send per day. The limit starts from 1000 msgs/day can be increased to 100,000 msgs/day. |
|Cost||WhatsApp charges brand for these messages.|
You can also send media (Image/file) in templates now.
If you want to know about the different types of messages (Session and Post session), click here here.
You can check out Example templates here.