Deliver content to a specific target audience
Engage subscribers by sharing regular updates
Reinitiate conversation with cold users
Facebook Session Message (Update within 24 hours)
Any promotional/ non-promotional message can be shared
Facebook Post Session Message (Message after 24 hours)
Non-promotional message after 24 hours as long as it fits into categories predefined by Facebook, also need to choose the category of the message.
Facebook Bonus Message (Bonus message 1st after 24 hours)
Bonus promotional message after 24 hours
WhatsApp Session Message (Update within 24 hours)
Any message promotional/ non-promotional can be shared
WhatsApp Post Session Message (Message after 24 hours)
Only approved non-promotional template message can be shared. Messages that fit into categories predefined by WhatsApp get approved. WhatsApp Post-session messages have extra cost per message. The price is country based. You can find the complete price list here.
You can create the these templates in Chat Flow > Message Templates section, by choosing WhatsApp/Facebook post session template. You can get more details on how to create message templates here.
Each Announce type has three common steps that need to be followed to create an Announcements:
Post Session Message - Choose the category of the message in Message type block as shown in below image.
Facebook messages can be of two types :
Subscription Messages- Subscription messaging includes the following message types:
New - Inform people about recent or important events, or provide information in categories such as sports, finance, business, real estate, weather, traffic, politics, government, non-profit organisations, religion, celebrities, and entertainment.
Productivity - Enable users to manage their personal productivity with tasks, such as managing calendar events, receiving reminders, and paying bills.
Personal Trackers - Enable users to receive and monitor information about themselves in categories such as fitness, health, wellness, and finance.
Note : For sending the above type of messages to large audience segment (>5000 users), business can apply for special Subscription Messaging permission on Facebook. Once approved you will be able to send messages in bulk in real time. Such messages are called Broadcast. Read more about Broadcast here.
Non Subscription Messages- Send community alerts, account updates, issue resolutions and notifications on services or products to users. Find the complete list of category tags here.
Decide the date and time for the announcement
Choose the timezone for the announcement
Click the ‘Schedule’ button to schedule your announcement.
Once you send an announcement to your subscribers, you can find it in Sent tab and measure the statistics for each of your messages (delivered, read, clicked ad replied)
Sending the same message to many recipients at the same time can be inefficient and may result in delayed/slow delivery of messages to the users as each recipient requires a separate API request. This can also result in hitting the rate limits of the business's Facebook page.
Broadcast is a type of announcement that is built on a different infrastructure that allows business to broadcast a message to a large audience with a single API call. Broadcast delivery is near-real-time. Broadcast can be used to send Subscription type messages (News,Productivity and Personal Tracker) as discussed above, especially to a large audience (>5000 users).
Only those Facebook Messenger bots that have been approved for subscription messaging, can send updates to tens of thousands of subscribers or more using Broadcast.
Non Subscription Messages
Broadcast Call Rates
< 100 %
Use of properties in text
All Properties can be used
First Name, Last Name only in Text with QR
Hope this helps you to plan engagement on the bot!